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Work That Sets Us Apart

Garnier
A new ritual that redefined make-up removal
The Opportunity
To launch Garnier’s Micellar Cleansing Water and Micellar Oil-infused Cleansing Water and position them as India’s most superior make-up removal solutions.
The Human Lens
Research says that women in India use soap, face wash, basic make-up remover and other products such as rose water, cleansing milk, skin cream, petroleum jelly, toner, etc. to remove make-up. None of these live up to the Micellar cleansing solutions that remove impurities from the skin and not just make-up. The young, digital-savvy make-up users in India were especially looking for a superior make-up removal solution that could be added to their daily skin-care routine. We spotted this gap between consumer expectation and available product efficacy and launched Micellar Water with the aim of filling it.
How We Shaped Behaviour
Putting on make-up is a happy act, but taking it off is quite the struggle. So, we created a simple, three-step ritual to change the perception of make-up removal by demonstrating Micellar Water’s ease of use and effectiveness.
The Success Story
A post campaign brand study revealed that we achieved:
  • 15 Million Views in 15 days
  • 10.4 Million Completed views
  • 4x of desired target Online sales
Awards
Client Reviews
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It’s been a pleasure to work with Indigo Consulting!
Their planning, strategy and creative delivery work in perfect tandem and one can be assured to receive quick, innovative solutions. They’re partners who can be counted on and when in need, the team will always have your back. Their planning, strategy and creative delivery work in perfect tandem and one can be assured to receive quick, innovative solutions.
Saloni Shah
Digital Marketing Head, Garnier
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