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User Research

We believe that the first step to creating a great user experience is understanding the user. Through in-depth interviews, focus group research, task and workflow analysis and techniques such as ethnography, card sorting and surveys, we discover the needs, the motivations and the emotional associations that drive your customers.

Our detailed research into user behavior helps us craft a comprehensive user experience blueprint that guides us in shaping and refining in every stage of design. User research also forms the basis for new ideas for innovative features and useful content.

Featured Work

  • Asian Paints (Website)
  • SK-II (UX)
  • Godrej Nature's Basket (Ecommerce Website)
  • ICICI Bank (Culinary Treats App)
  • Axis Bank (Mobile Site)
  • IDFC Mutual Fund (Website)
  • Tata AIG Website: Usability Testing
  • Mahindra & Mahindra Corporate (Mobile Site)

Get In Touch

MUMBAI :

36-A, Big Apple,
Dr. Shirodkar Road, Parel,
Mumbai - 400012

T: +91-22-43110303

E: mumbai@indigo.co.in

18.998605794302343, 72.8403089940548

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NEW DELHI:

C/O Leo Burnett, 24 & 30,
Okhla Industrial Area Phase III,3rd Floor New Delhi 110 020

T: +91-11-41500000

E: delhi@indigo.co.in

28.635308, 77.224960

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Do you think you have it in you to be a part of India's leading digital agency?

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Mumbai

36-A, Big Apple, Dr. Shirodkar Road, Parel, Mumbai - 400012.India. T: +91-22-43110303. E: mumbai@indigo.co.in

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