We're a diverse bunch of #DigitalbyBlood netizens. Copywriters and coders, designers and strategists - sharing an unquenchable thirst to tell brand stories in new and innovative ways.
"To work at the cusp of creativity and technology, to be part of an industry that is creating the future - everyday, and to apply all this to different business challenges...I mean, you had me at "digital" :-)" #DigitalByBlood
A first generation entrepreneur, founder-director Vikas Tandon is an IIM-Ahmedabad alumnus with over 20 years' experience in sales, marketing and interactive media. Prior to starting Indigo Consulting, he set-up and led Mudra Interactive, Mudra Communications' interactive and new media division (now Tribal DDB).
Vikas was awarded Digital Media Entrepreneur of the Year at the WAT Awards, 2013. In 2012 and 2013, he was nominated as one of India’s Digital Icons by IMPACT Magazine for contributing to the growth of the digital industry. He has also been a Jury Member for the Digital Creative Abbys at Goafest - India's biggest, most prestigious advertising and marketing festival.
He has spoken at various forums such as the ClickAsia Summit, ISB Leadership Summit, India Digital Summit, WatBlog’s Digital CMO Summit, among others.
Apart from playing a critical role in shaping the future of the digital landscape, Vikas is an accomplished guitarist and singer. The first thing that greets your eye as you walk into his cabin is a giant Dark Side of the Moon poster. Traveling, running, and technology are among his other passions.
"The opportunity to help businesses and brands reach their true potential by leveraging the power of technology and engagement drives me. The ever-changing digital landscape and the sheer momentum that one can contribute to, ensures that there is not a dull ‘moment’" #DigitalByBlood
Having begun his career in marketing and sales in the FMCG and Pharma sectors, in 1997, he co-promoted Bates CHI & Sercon (erstwhile Sercon). Under his leadership, the company leveraged technology and digital for activation marketing and demand generation and grew to become a top-ranked agency in India and Singapore. Bates CHI & Sercon also gathered prestigious laurels such as the ‘Best Brand Promotion Agency’ (ET), the B2B Marketing Award (London) and DMA (Asia and India). Before joing Indigo Consulting Rajesh lead a start-up, a social enterprise, iCare Life. The company has created a technology platform to skill, certify and find employment for school dropouts and contract workers and transform them into professional caregivers.
Outside of his work, he is deeply involved with leveraging technology for social impact. He loves Yoga and volunteering in his spare time.
"For a medium that is in a perpetual beta state, creativity is not just about right-brained thinking but thinking through as well!" #DigitalByBlood
With over 18 years of experience in the creative arena, Navin champions through-the-line thinking for a medium that has become 360 in itself. He has mentored brands across categories and touch points in the digital space, creating breakthrough work that has been feted in the market place during his previous stints at Grey Digital and OgilvyOne, among others.
The YouTube Test Drive for Volkswagen, India's first direct video-response campaign; India Plays BQC- India's first live second-screen integration for Cadbury Bournvita and #anything4jetta; the world's largest Twitter campaign for a brand in a single country, are just a few of the campaigns Navin has spearheaded.
As the National Creative Director of Indigo Consulting, Navin is looking to hit the sweet spot between campaigns, experiences and utilities that reflect and amplify brand purpose. In his downtime, Navin can be found curled up with his Kindle or planning his next getaway to an idyllic location.
"It's not about the technology, but it's always about the user. And leveraging the right mix of technology to give the user a delightful experience is what gives me an absolute high!" #DigitalByBlood
Sunil Kher is a heavyweight in the marketing business, packing an MBA in Marketing from MET and 15 plus years of work experience in companies like Sify.com, Mid Day, The Times of India Group, Webaroo and DIREM. Having worked on both the brand and agency sides of the business spectrum, he knows the ins and outs of digital marketing.
Sunil has helped Indigo Consulting hit six after six on the digital pitch, bagging clients like Sony TV, Axis Bank, Kalpataru Ltd., Reliance Brands, HUL, Godrej Nature's Basket, South Australia Tourism, and IDFC Mutual Fund.
Outside of the office, Sunil is a gaming fanatic and photography buff. Whether you pick the Xbox, PS3, PSP or Wii, he will beat you hollow, and take a beautiful picture of you faking a winning smile.
"It's the dynamic nature of the industry that makes me wake up every morning exhilarated to learn something new and be a part of the change that is constantly improving people's lives." #DigitalByBlood
Juggling between leadership and management of the technology and delivery team, and managing client relationships, Jyoti ably oversees the timely and to-spec delivery of all of Indigo Consulting's projects.
A PMI Certified Professional (2008-2011), Jyoti held management positions at Geodesic Information Technology and IL&FS, prior to joining Indigo Consulting.
Besides being our resident expert on all things Bollywood, Jyoti is an accomplished dancer. With a degree in Bharatanatyam, she's also a big fan of contemporary dance.
"Get with the times! That's my philosophy. In a world where people are still reluctant to embrace the digital word, it's something I've taken to like as if it were made for me. I am a firm believer in the Internet of Things and being digital is truly in my blood. There's a lot more than what meets the eye and I can't wait to make the discoveries!" #DigitalByBlood
From NASDAQ listed companies to successful start-ups, in his 14 years of working in the field of technology, Mahesh has done it all.
His experience with working on Internet of Things across digital, e-Commerce, media, entertainment, telecommunication, mobile, VAS, travel and education domains, Microsoft technologies as well as a whole bunch of open source and proprietary technologies has rightfully made him the Jack of all trades!
At Indigo, Mahesh leads the technology practice to influence and execute the digital roadmaps of leading corporations in India and abroad which affects lives of millions of people.
Ironically, to escape the boredom of monotony from technology, Mahesh pursued an MBA with a major in finance along with an executive program in General Management from MIT Sloan School of Management. Apart from being a brilliant techie, Mahesh is an amateur photographer and a guitar enthusiast.
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