User Research is conducted before site design/redesign or while adding new features. User Research experts at Indigo Consulting gather data from real users to provide a foundation for design. It provides businesses with a keen understanding of users, their needs and typical behaviour in the given context as well as their motivations, goals and expectations.
| What user research can cover |
How it will help you |
| Users and their characteristics
(Know more about your online consumers, their goals and motivations) |
Create greater customer satisfaction while also enhancing intuitive usage |
| Conceptual model of task flow |
Help users conduct tasks intuitively and enhance efficiency and effectiveness |
Feature Ideation
(Learn usage patterns, gaps and opportunities and create new features that fulfill latent needs and existing gaps) |
Distinguish yourself from competition and increase adaption |
| Feature Validation |
Ensure that your site features are actually relevant and will be used by users |
| Brand Perception |
Understand your customers perception of your online brand and leverage positive attributes and associations in site design |
| Emotional Association |
Uncover what key words really mean and incorporate elements that trigger the right emotion in your design |
