usability testing
Based on evidence and metrics, Usability Testing allows you to go beyond opinions, remove subjectivity and ensure the design’s effectiveness. Our usability tests do not just identify issues but also provide and implement solutions. By checking if the design fulfills business and user goals before coding and release, problems can be fixed early on, minimising rework and redevelopment time and cost. Testing can also help you compare and decide between alternative design and features as well as track improvement in your site/design over time.
Usability Tests will provide feedback on
- Information architecture and categorisation
- Navigation
- Content
- Visual design and branding
- Interaction
Methodology
Formative test – Tests are conducted during the design process at the concept/wireframe /working prototype stages, before coding and release
Summative test – Tests functioning sites and applications to know and fix problems/develop strategy for redesign
| What usability tests will provide |
How it will help you |
| Brand perception |
Learn if the site design delivers the right brand experience.
Know if users enjoy using your Website. |
| Efficiency data |
Find out if users can understand what the site offers and select the correct path. Ensure users are able to find information and accomplish tasks. |
| Effectiveness data |
Ensure your site is easy to use, requires minimum time and effort and causes no errors. |
| Recall |
Discover wether users are able to learn and remember your sites offerings and content. |
| Satisfaction data |
Know how consumers feel about the site and tasks completed and whether they would recommend it to their friends. Design your site to create user satisfaction. |
| Comparison of design options |
Compare 2-3 designs and learn which design creates the better user experience and how it can be yet improved. |
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