research based information architecture
Different user populations expect and understand categorisation based on their own level of experience and expertise. Indigo Consulting applies user research techniques to design your site’s information architecture based on consumers’ conceptual site model and categorisation. The result is information architecture that allows users to intuitively find information that they are looking for.
Methodology
Open Card Sorting: Open card sorting is useful as an input to information structures in new or existing sites and products.
Closed Card Sorting: Closed card sorting is useful when adding new content to an existing structure or for gaining additional feedback after an open card sort.
| What research based IA will provide |
How it will help you |
| How do users group information? |
Ensure that users are able to find information intuitively and learn to use the site quickly |
| How similar/different are the needs of the different user groups? |
Ensure your site IA caters to the majority or incase of distinct user groups, adopts a categorisation strategy that caters to all |
| How many potential main categories are there? (typically relates to navigation) |
Learn the optimum number of information categories that will enhance site structure |
| What language/terminology do users use |
Design category names that reflect users vocabulary, so that it is easily understandable |
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