beta Menu

Asian Paints (Mobile Site)

THE BRIEF

The Brief

As part of their radical brand makeover from a paint company to a complete home décor and design solutions brand, Asian Paints’ now wished to tap into the possibilities of mobile to be the ‘always there’ partner in the customer’s home décor journey.

THE BRIEF

Our Approach

As our research revealed, customers go through three main stages while decorating their homes – finding inspiration, making decisions, selecting products, and finally, undertaking the actual painting process. On the basis of the three fundamental pillars of inspiration, decision-making and implementation, we crafted a unique navigation flow that enabled us to assist the customer at every step of the painting process.

To this end, we reinvented and optimized the full range of features and tools from the Asian Paints website to serve the purposes of the mobile user, while adding a host of mobile-exclusive features as well. One of the key ways in which we leveraged mobile was by enabling customers to be co-creators of the brand by enabling them to be a part of the inspiration process! Users could click pictures of inspiring wall projects, colour combinations, etc. and upload them to the Inspiration Wall.

THE BRIEF

The Outcome

The mobile site enabled Asian Paints to further strengthen their position as a constant companion to the home décor enthusiast. Besides assisting the customers at every stage, the unique possibilities of mobile were leveraged to enable the customer to be part of the inspiration process.

THE BRIEF

AWARDS

  • 2014

    The Smarties India Awards
  • Silver (Mobile Website)

  • 2014

    India Digital Media Awards
  • Gold (Best Use of WAP/Html/other sites for Mobiles)

  • 2014

    Campaign India Digital Crest Awards
  • Bronze (Mobile-WAP Sites)

Similar WORK

Get In Touch

MUMBAI :

36-A, Big Apple,
Dr. Shirodkar Road, Parel,
Mumbai - 400012

T: +91-22-43110303

E: mumbai@indigo.co.in

18.998605794302343, 72.8403089940548

Get Directions

NEW DELHI:

C/O Leo Burnett, 24 & 30,
Okhla Industrial Area Phase III,3rd Floor New Delhi 110 020

T: +91-11-41500000

E: delhi@indigo.co.in

28.635308, 77.224960

Get Directions

Work With Us

view openings

Join a community of like-minded innovators, strategists, technocrats, artists and creators!

View Vacancies

Mumbai

36-A, Big Apple, Dr. Shirodkar Road, Parel, Mumbai - 400012.India. T: +91-22-43110303. E: mumbai@indigo.co.in

Map