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 Delivering the goods for Spear Logistics
5th September 2009  
When Spear Logistics, a contract logistics company based in Pune, decided to put up a world class website, they chose a world-class website development company.

The needs were manifold: Spear Logistics had just revamped their corporate identity and they needed an effective way to propagate it. Their old website neither reflected their solutioning prowess nor showcased their competitiveness vis-a-vis MNC logistics services providers.

The brief to Indigo Consulting was to create a web presence which established Spear Logistics as a premier contract logistics provider who knows both ??? the Indian logistics environment. The Spear identity - as also their founders - was grounded, solid, dependable and forward looking. Spear Logistics also needed the website in a short span of time as they wanted to roll out their new corporate identity in time for a logistics exposition.

With the brief in mind, Indigo Consulting developed a web presence which introduced the audience to Spear Logistics' strengths on the first view itself. Salient points about the company were highlighted while also keeping in mind user tasks such as shipment tracking. A contemporary visual design, a very strong "contract logistics" oriented content and a focus on establishing Spear Logistics' capabilities make this website stand out as opposed to the competition.

Indigo Consulting looks forward to a long and fruitful digital marketing association with Spears Logistics.





 

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