Loop Mobile, Mumbaiís Nonstop Network, has appointed Indigo Consulting for its social media initiatives. The agency's mandate includes tapping social media platforms to engage the relevant audience as well as online reputation management for the brand. This is an extension of responsibilities as it means a continuation of current website management duties of Loop Mobile by Indigo. As of date, Loop Mobile has over 1 lakh fans on Facebook.
As part of its mandate, Indigo Consulting will exploit platforms such as Facebook and Twitter, along with other applications and new technology to help connect the online and offline activities of the brand. The agency will play a key role in creating online buzz about Loop Mobile positioning of the brand as Mumbai’s Nonstop Network, manage expectations effectively and build engagement apart from creating buzz on brand. Indigo Consulting will also look at leveraging Facebook and Twitter as an extension of the brands online customer service to update, communicate and enhance conversations with customers.
Commenting on the appointment, Vikas Tandon, MD, Indigo Consulting, says, "Social media with its capabilities of creating engagement, conversations and activation allows brands a perfect opportunity to connect with their customers. Keeping this in mind, our social media strategy shall leverage creating a unique brand experience for the Loop Mobile customer or non-user while converging the brandís online and offline efforts."
Arif Ali, Head Ė Corporate Affairs and PR, Loop Mobile (India) Limited, says, "It is our constant endeavour to stay connected with our subscribers. With the growing opportunities that social media provides, we felt the need for an integrated approach for maximizing our digital and mobile communication needs. We have had a great working relationship with Indigo Consulting and we respect their experience in handling leading brands. Which is why we welcome them as a strategic partner who who with their deep understanding of online consumer behavior, shall help ensure a high level of social and digital interaction, provide creative ideas and strategy to boost the overall brand presence driving our core thought of Mumbaiís Nonstop Network."