The 7th Annual ISB Leadership Summit was held on December 6th 2010
at the ISB Campus in Hyderabad. This year the
summit explored the concept of ‘Leading through Innovation’ in various
distinct fields. The summit included a key-note address and a series
of panel discussions from eminent thought leaders across industry and
government.
Vikas Tandon, MD, Indigo Consulting, participated in the panel discussion
focusing on ‘Innovations in Media Marketing’. He shared his views on
the Social Media Revolution and threw light on the opportunities and
challenges for marketers within the medium.
The panel also challenged a number of social media assumptions, and
looked at the impacts from both a consumer and industry perspective.
Other speakers on the panel included, Raxit Kagalwala – General Manager,
India, Microsoft, Mahesh Murthy – CEO, Pinstorm, Sudhir Anandarao – Head
Platforms Product Management, Yahoo, Karthik Nagarajan – Director, The
Nielsen Company and Deepa Mani – Assistant Professor, ISB.