The WAT Summit was held from January 20th - January 21st at Hilton, Mumbai. The summit dedicated two whole days to panel discussions and networking with parallel learning workshops and stalls.
The theme of the summit was 'Dawn of the Digital Age', with India witnessing the omnipresence of digital devices and digital access. The summit featured over 40 renowned speakers, sharing insights on myriad spheres of the digital world. Keynote speakers at the event included Mahendra Swarup, Chairman, SMILE Interactive Technology Group and Ben Edelman – Assistant professor, Harvard Business School.
Vikas Tandon, MD, Indigo Consulting was part of the panel discussion on 'Increase in the Digital Media Pie & Budgets Allocated'. The panel generated insights on the various drivers in Digital Media, the changes and trends noticed in 2011 towards budget allocation for digital media, and the reasons for these changes. Indigo Consulting was also shortlisted in as many as five categories at the WAT Awards ceremony, which was held at the end of Day 1.
The summit concluded on Day 2 with panel discussions on thought provoking topics, including 'Socialization of the Web’ and ‘The Search for Creative Brilliance in Digital Media'.
