Hindustan Unilever Network (HULN) - HUL’s multi-category Direct Selling business has appointed Indigo Consulting to redesign and develop their brand and e commerce website.

Hindustan Unilever Network (HULN) is the direct selling arm of Hindustan Unilever Limited and is a multi-brand direct selling business that offers a wide range of skin care, wellness and home care products to its consumers. Brands like Aviance and Ayush, enjoy a pre-eminent position in the market. In addition, HULN also offers business and personal development opportunities for its consultants. The HULN website allows users to be part of the Hindustan Unilever Network experience either as a Privileged Consumer or as an HULN Consultant.

Indigo Consulting will start with redesigning the website, covering both, the brand experience, as well as technology and back-end. The new site will facilitate a simpler user interface, thus enabling both Privileged Consumers and Consultants to enjoy a seamless online buying and order management experience. In addition, the brand experience will be overhauled to provide for a far more consultative and aided-decision-making approach.

On the anvil are further enhancements and functionality for users, as well as other online marketing initiatives to increase visibility of, and drive traffic to, the website.