Harshit Desai has joined Indigo Consulting as VP & Head - UX Labs, the Usability Consulting & Design division of Indigo Consulting. UX Labs was founded in 2009 as an SBU and focuses on User Research, Usability Testing and User Experience Design across web, mobile and tablet devices.
Prior to joining Indigo Consulting, Harshit has been a successful entrepreneur, technologist and marketeer with over 9 years of experience. He set up Pure Use, a Usability services company in 2005 where he successfully undertook UX Design, Research & testing assignments for clients like HDFC Bank, Axis Bank, Citibank, Kotak Securities, Vodafone, Virgin Mobile, Cafe Coffee Day and Make My Trip. Harshit set-up a state of the art UX Lab where the company handled Usability projects for Indian as well as international clients such as Nokia. He is also a recipient of the prestigious Rajiv Gandhi Entrepreneur of the Year award (2009).
Speaking on the appointment, Vikas Tandon, MD, Indigo Consulting says, “Usability is critical to the success of any product. As an independent business unit, UX Labs brings unbiased, scientific expertise in evaluating and designing usable web and mobile interfaces. Harshit is a rare combination of domain expertise and business skills. Given his experience in leading usability projects for clients across sectors, we are confident he will add tremendous value and growth to the work of UX Labs.”
Commenting on his new role, Harshit says, “I am happy to be a part of Indigo Consulting and UX Labs. Indigo Consulting is known for its entrepreneurial environment and award winning work. I hope to make UX Labs the best known UX Brand across Asia Pac for bleeding edge research and testing.”
With an engineering degree in Electronics & Telecom from Pune University, Harshit has also completed Executive Education programs from ISB Hyderabad as well as Stanford Business School (Customer Focused Innovation). He is also a member of the Usability Professionals Association (UPA) and a visiting faculty at Welingkar Institute, MIT School of Design and others. Harshit enjoys teaching, travelling and cooking in his spare time.