Indigo Consulting welcomed the New Year on a high note with the launch of a brand new website for Wipro Lighting - www.wiprolighting.com.
 Wipro Lighting, part of India's corporate giant Wipro Limited, has a huge range of lighting products and accessories to address the varied requirements of architects, designers, consultants and contractors. Wipro Lighting was looking for a cost effective and interactive medium to facilitate regular updates of a catalogue of over 200 products and also to reach their existing and prospective clientele with ease. Their new website mainly addresses these issues.
Indigo Consulting has designed the Wipro Lighting website with segments for different product groups, thereby reaching target audiences more effectively. Visitors can now easily browse specific installation galleries, product catalogues and case studies for a self-paced experience. 'Recently Viewed Products' is a unique feature developed to help visitors track products that they had visited earlier, for repeat browsing.
The website allows Wipro Lighting to save on publishing expensive print catalogues and also to collect information on visitors to the website. With a simplistic website design, Indigo Consulting has made sure that aesthetic appeal is retained. The website will ultimately help Wipro Lighting build brand equity in the face of international competition.
|
