UTI Bank recently launched its revamped website at www.utibank.com which has been designed and developed by Indigo Consulting, a leading interactive agency based in Mumbai.

The website features a fresh and uncluttered User Interface (UI). The website is a great combination of cutting edge technology and convenience of information accessibility thus setting new standards amongst banking websites. Since the revamp, the website has also witnessed a surge in the consumer traffic with a steep growth of about 700% in lead generation through online applications.

Besides a strong visual connection with the brand and user friendly content and navigation, the site also boasts a super-intelligent back-end. Content Management and Site Maintenance has been made extremely simple with the use of XML (Extensible Markup Language) and XSL (Extensible Stylesheet Language). These technologies have cut down the execution time of the content online, thus making the webpage load much faster.

Mr. Vikas Tandon, Managing Director, Indigo Consulting says, "As the pressure on generating leads online mounts, banks are also faced with the challenge of a majority of site visitors going directly to their accounts. In this scenario, user interface, design and content become increasingly important to attract visitors to know more about and apply for products. We are happy that our vast experience and financial services understanding has helped UTI Bank address this issue to some extent. UTI Bank challenged us constantly with their deep understanding of web site development, and it has been a great learning experience for us."

About Indigo Consulting:

Indigo Consulting is a full-service interactive marketing and technology agency based in Mumbai, India. They are focused on providing measurable, result-oriented website design, website development and online marketing solutions. Their skills in business understanding, usability design, and software development have helped address the online communication needs of an impressive list of clients that includes HSBC, Taj Hotels, HDFC Bank, BPL Mobile, Rentfusion, and Bharti AXA Life insurance.