Tata AIG Life Insurance Company Limited, a joint venture between the Tata Group and American International Group, Inc. (AIG) has launched an innovative online marketing campaign, in the form of a 'Health Quiz' on their website at www.tata-aig-life.com, through which the user can take a test and find out how healthy he/she is.
The Health Quiz allows Tata AIG to reach their target audience in a fun and interesting way. People generally don't like to think of issues such as life expectancy and maintaining health. Tata AIG have provided them an interesting tool to assess their current state, create awareness about health related issues and how they can help them achieve their goals.
The interactive health quiz has been developed by Indigo Consulting, a leading interactive marketing agency based in Mumbai. It displays specially-designed animated characters with illustrations to demonstrate different health choices, ask pertinent questions vetted by the Indian Medical Association, offers tips on how one can improve his current lifestyle and therefore his health, and even creates a health certificate that users can print at the end of the quiz.
The quiz is designed to be flexible enough to be used online as well as on the field. Data is consolidated to a central database using wireless connectivity. Qualified leads are generated efficiently, and Tata AIG gets invaluable data about demographics.
According to Vikas Tandon, Director, Indigo Consulting, "The health quiz reflects Tata AIG's commitment to address the needs of the customer at their preferred time and location, and provide insights in an entertaining and memorable way. The power of a customized experience and branded take-away is immense - it allows Tata AIG to connect with customers at a personal level in the most cost-effective way."
About Indigo Consulting:
Indigo Consulting is a leading website development, online marketing and CRM services company based in Mumbai. They have helped address the online communication requirements of leading organisations like HSBC (India, EMEA, Asia Pacific), Canadian Direct Insurance, HDFC Bank, BPL Mobile, Taj Hotels, Hungama TV, Prudential ICICI AMC, Bharti AXA Life.
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