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 Indigo Consulting launched its Paid Search Engine Marketing services with a campaign for The Pierre, New York, a landmark hotel recently brought under the management of Taj Hotels, Palaces and Resorts.
The Pierre was till recently managed by the Four Seasons and hence was indexed as such by most search engines. Recognising that organic search would take a long time to show results, Taj Hotels opted for paid search campaigns on Google and Overture for early traction on search engines.
And with fantastic results! Indigo Consulting crafted and fine-tuned a sharply focused programme that saw over 1.2 mn impressions served over a two month period with click-through rates reaching nearly 7%. In order to keep the campaign focused on relevant keywords, Indigo Consulting ran multiple ad groups and experimented with a variety of creatives to maximize Click-through rates and minimize average CPC.
The campaign ensured early and high visibility for The Pierre on the major search engines and redirected traffic to the new website at www.thepierrenewyork.com
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