Marking its entry into the Customer Relationship
Management space, Indigo Consulting, a leading Interactive Marketing & Technology Services Company based in
Mumbai (www.indigo.co.in), announced its partnership with SalesLogix to design and implement Sales Force
Automation (SFA) and CRM solutions. SalesLogix is the world's leading mid-market CRM product. The partnership
has seen immediate traction, with the Commercial Banking group of a leading MNC bank signing up with Indigo
Consulting to implement SalesLogix.
Announcing the partnership with SalesLogix, Mr. Vikas Tandon, Director, Indigo Consulting,
said "Our focus has always been helping brands strengthen the bond with their customers using technology &
digital media. Our partnership with SalesLogix helps us close the loop in the customer engagement cycle with
a product that is incomparable in its value proposition." SFA and CRM are an integral part of Indigo
Consulting's ACE (Acquisition, Conversion, Engagement) Engine. From Lead Generation
(via websites, email marketing, mobile marketing and referral programmes), to Conversion (using online
commerce, fulfilment and Sales Force Automation) and finally to Engagement (Cross Selling, Customer
Support), the ACE engine enables marketers to manage the entire customer cycle via digital media.
SalesLogix is the leader in customer relationship management for mid market and enterprise
businesses that require flexible, easy-to-use solutions that help acquire, retain and develop profitable
relationships. SalesLogix provides the tools and resources needed to effectively manage all aspects of the
sales cycle and increase sales team performance. It is a single repository of customer information captured
across the entire organization and the users.
Commenting on the partnership with Indigo Consulting, Mr. Thomas Abraham, Director - India
for SalesLogix says, "SalesLogix is being increasingly used by a large number of enterprise and mid sized
companies in India to automate their Sales processes and enhance Customer support. With the objective of
accelerating market penetration and providing high quality implementation services, we have tied up with
Indigo Consulting. With this partnership we hope to increase our customer base across industries such as
Logistics, Industrial products, Financial services, Media, Hospitality, ITES and Exports".
The addition of SalesLogix-based CRM solutions to Indigo Consulting's existing portfolio
of Web Development & Interactive Marketing services makes a compelling proposition to marketers who are
looking at providing a seamless digital experience to their customers.
About Indigo Consulting
Indigo Consulting is a full-service interactive marketing & technology agency based
in Mumbai. Our skills in Interactive Design, Application Development, and Business Understanding have helped
address the online communication needs of an impressive list of clients that includes the HSBC Group (India,
Asia Pacific and Middle East), Johnson & Johnson, HDFC Bank, Prudential ICICI, Birla Sun Life Insurance
and others.
About SalesLogix
SalesLogix is the leading CRM solution with over 6700 installations worldwide and is the CRM market leader
in India with over 32 customers across various verticals that include Retail, Media, IT services, Education,
Government, Project management, Engineering goods, Financial services, Hospitality, BPO, ISPs, Industrial
products.
SalesLogix is part of the Sage Group plc, the leading global supplier of business management software with
annual revenues of over USD 1bn. SalesLogix has been awarded the 2004 Gartner awards for CRM market share
leader and Lowest 3-year 'total cost of ownership' of CRM software.
Media Contact
VikasTandon
(Director, Indigo Consulting)
Email : vikas@indigo.co.in
Cell : 98202 94640
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