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America's national leader in AV equipment rental, Rentfusion Inc., has a spanking new look. Rentfusion Inc, a long-time client of Indigo Consulting, has recently re-launched its website with a new look and some improved features to its Content Management System.
 In the fast-paced world of computer and AV technology, the new look represents Rentfusion's presence on the cutting edge that enables it to provide the latest equipment and on-demand service to its clients. Kim Madison, Marketing Director, Rentfusion Inc, says "We operate in an environment where if our product line is anything short of the latest and the best, we are history. Our website needs to reflect our ability to keep pace with these changes, besides effectively meeting customer expectations."
The third edition of www.rentfusion.com (the first two versions were also built by Indigo Consulting) accordingly carries a completely new look. To reinforce the sense of freshness and change, the theme image of the home page changes randomly on each visit. The latest additions to the Rentfusion catalogue are also showcased on the home page.
The site features a comprehensive catalogue of over 2000 items across 20 categories. Users can browse through the equipment, download specifications and manuals, and request a quotation online. A cross-selling engine allows Rentfusion to recommend add-ons and complementary products for each item. Visitors can even buy used equipment online.
The heart of the website is a comprehensive, easy-to-use Content Management System (CMS) that allows non-technical users at Rentfusion to update the catalogue, manage cross-sell and other content on their site without agency intervention. Rentfusion can even set-up private extranets for its Platinum Circle clients through this CMS.
"Our website is a critical component of our sales and service channel and generates tangible business results for us. In Indigo Consulting, we have found a partner that understands our business and the importance of our website. They are very professional and easy to deal with, and the quality of their work is top-notch.", says Kim.
Given the success of the earlier editions of the website, the benchmarks for the new Rentfusion.com have already been set.
About Rentfusion
Rentfusion is an industry leader in providing computer and audiovisual rental solutions to corporate America. For over a decade, major Corporations across the country have relied on Rentfusion to bridge their short- term rental requirements for Tradeshows, Conventions, Meetings, Road Shows, Seminars, Training and Special Projects. Based in Chicago, the company also has offices in New York, New Jersey and Orlando.
About Indigo Consulting
Indigo Consulting is a full-service interactive marketing & technology agency based in Mumbai. Our skills in Interactive Design, Application Development, and Business Understanding have helped address the online communication needs of an impressive list of clients that includes the HSBC Group (India, Asia Pacific and Middle East), Johnson & Johnson, HDFC Bank, Prudential ICICI, Birla Sun Life Insurance and others.
Media Contact
VikasTandon
(Director, Indigo Consulting)
Email : vikas@indigo.co.in
Cell : 98202 94640 |
