Indigo Consulting has launched the website for the Read India Campaign www.readindia.org. Read India is a people's initiative led by Pratham, an NGO, to ensure improvement in primary education across India.

Pratham felt the need to develop a website to generate awareness and attract donors for the Read India Campaign. To this extent, the recently launched website features information on:

• About the Read India Campaign and its Objectives
• Its Pan India performance through interactive Google Maps
• Reports on Annual Status of Education (ASER) in India and
• Information on how people can contribute to this novel initiative

The highlight of the website is the "Read India Reach" section which showcases the nationwide performance metrics of the campaign through an interactive Google Maps API implemented by Indigo Consulting. The user can zoom in to view the state level performance metrics. For eg. Districts covered by the campaign in each state can be viewed through the map. The website also features an interactive Photo Gallery which uses Lightbox Java Script - a simple, unobtrusive script used to overlay images on the current page.

About Indigo Consulting:

Indigo Consulting is a full-service interactive marketing and technology agency based in Mumbai, India. They are focused on providing measurable, result-oriented website design, website development and online marketing solutions. Their skills in business understanding, usable design, and software development have helped address the online communication needs of an impressive list of clients that includes HSBC, Taj Hotels, HDFC Bank, BPL Mobile, Rentfusion, and Bharti AXA Life insurance