Riding the wave of increased focus on
Digital Marketing, Mumbai-based e-business firm - Indigo Consulting
- has won three significant accounts in the past three weeks. While
Radio City (Star Group) and BPL Mobile have comissioned Indigo Consulting
to revamp their existing sites, HDFC Standard Life's agenda is the
ongoing upkeep of its website. All three represent leading players
in the industry segments in which they operate, and will be an important
addition to Indigo's illustrious clientele.
Vikas Tandon, Director, Indigo Consulting had this to say about
the development : "It is only a matter of time before companies
start seeing the value that Internet offers as a medium. No longer
are clients viewing the Web as a panacea for all ills. They are
now more informed about what the medium can do for them, and are
making a conscious effort to integrate their websites with their
offline marketing and promotional efforts. And that is good news
for the entire industry."
For BPL Mobile, the mandate is to design a fresh new website that
reflects the brand's new positioning - Live Wirefree. Radio City,
on the other hand, is looking at strengthening its online presence
with useful information for, both, its listeners as well as its
advertisers. While HDFC Standard Life has sought the services of
an agency to keep its website alive and updated on a continual basis.
With more and more organizations looking at leveraging the Internet
to their advantage, one thing is for sure : It is the end consumer
who will emerge as the winner in the end.
Watch this space for more.
Additional Information
Indigo Consulting is a full-service interactive marketing & technology
agency based in Mumbai. Our skills in Interactive Design, Application
Development, and Business Understanding have helped address the
online communication needs of an impressive list of clients that
includes the HSBC Group (India, Asia Pacific and Middle East), Johnson
& Johnson, HDFC Bank, Prudential ICICI, Franklin Templeton, Maersk
Sealand and others.
Media Contact
VikasTandon
(Director, Indigo Consulting)
Email : vikas@indigo.co.in
Cell : 98202 94640 |
