In a perfect round-up to Indigo Consulting's most successful year, three new clients have appointed Indigo Consulting as their interactive agency of choice.
Morarjee Textiles, India's leading manufacturer
and exporter of cotton fabric, is ready for a new wardrobe.
The company has appointed Indigo Consulting to design and
develop a web presence for two of its businesses. Over and
above the development of a marketing and lead generation website
for both, Morarjee Brembana (Shirtings division) and Morarjee
Textiles (Fabric for Women's apparel), Indigo Consulting will
also develop a CRM module for Morarjee Bremabana. The effort
will be rounded up with an intensive Search Engine Promotion
campaign to generate site traffic and sales inquiries, besides
building brand-led differentiation.
Taj Air is the exclusive Executive Jet service
of the Taj Group of Hotels. Targeted at corporate head honchos,
leaders of state, businessmen and other premium travelers,
Taj Air offers luxury jets on charter for travel to most places
in the world. Indigo Consulting has begun work on designing
a new website which will aim to provide taste of the experience
that awaits the Taj Air customer, as well as generate inquiries
from Brokers and Intermediaries.
ICICI Prudential Life Insurance, India's
leading private sector Life Insurance company, is one of the
most progressive users of digital media. Indigo Consulting
has been appointed to work with the Customer Service department
of ICICI PruLife in crafting measurable digital communication
initiatives to improve service levels among its customer base.
This will include email marketing, web development as well
as intranet initiatives.
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