 In an industry that is dominated by a strong production mindset, Mumbai-based Morarjee Textiles has carved a niche for itself as a leading shirting fabric mill with design and fashion as an integral part of its offering. With a Design Center in the world's fashion capital, Italy, the company works in close collaboration with its customers not only to understand, but also define new trends and styles for shirting fabric. Morarjee Textiles is the preferred choice of international garment houses and premium shirt brands worldwide, mainly in Europe, USA and Japan.
Indigo Consulting was presented the challenge of designing a website that not only differentiated Morarjee Textiles as a purveyor of shirting fashion, but also created business impact by generating business inquiries and servicing existing customers.
Our revamp of www.morarjeetextiles.com boasts of a distinctive brand image that brings fashion rather than fabric to the forefront. The value propositions (design, delivery lead times, customized order sizes) are distinct and direct throughout the site, with calls to action inviting inquiries and leads. A Seasonal Collection microsite and Designer Quest application position Morarjee Textiles as a trendsetter and forecaster of fashion. The website even has a CRM module where existing customers can place orders for ex-stock fabrics and even order customized quantities - a first in the industry.
Continuing its efforts to create business impact, the site is currently being optimized and submitted to search engines for leading rankings.
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