Mumbai-based web marketing and consulting firm Indigo Consulting created Hungama on the web with the launch of the website www.hungamatv.com. The website went live on September 26, 2004, on the same day as the channel. At 10 am on the launch day, thousands of children tuned into the channel, and a few more punched in the url to enjoy Hungama TV on the net.
 Positioned as an interactive website for kids which encompasses the Hungama TV's core brand values of providing kids with a forum to express themselves & encouraging their non-academic interests/pursuits, hungamatv.com offers a range of exciting activities which include personalizing schedules on show templates and downloading colourful wallpapers, as well as delivering the standard programming schedule in an attractive manner. The biggest challenge faced by the team at the 4-year old web consultancy was to simplify the content to make it easily understandable to kids, and yet provide a comprehensive platform which catered to the 4-14 yr old spectrum.
Accomplishing these was not an easy task, as Vikas Tandon- Director, Indigo Consulting comments: 'Given the short deadlines and tight timeframes, developing the website from concept to implementation, was a challenge that we thrived on-as the final product clearly exhibits.'
The website also acts as another contact point for the consumer-in this case, children. 'Today's wired generation is spending more time surfing the Net, and are becoming Net-savvy sooner. In such a scenario, we decided to build the website in such a manner that it would straddle two way communication between the channel and the kids, bringing alive the concept of involving the kids, as well as allowing them more time to surf the site for channel related news,' says Vikas Tandon. 'The website had also to perform traditional functions - like appealing to the advertisers community and generating leads of customers (kids) for a direct marketing probability. Thus, the website ideally supports the channel.' says Vikas.
Speaking of Indigo Consulting's task, Mr. Rajeev Chakrabarti - VP Marketing, Hungama TV comments:
"In Indigo Consulting, we found a partner who could provide creative & interactive online solutions that would excite and involve netizens in our target audience (4 to 14 years). A key feature has been Indigo's ability to understand our brand and its values and translate this into quality work in quick time."
The web has also been innovatively used to address the operational requirements of HungamaTV. Indigo Consulting has also created a Distributor module for the channel, using which the distribution team can expeditiously ensure that the channel is being received in all cable homes.
The website can be reached at www.hungamatv.com
About Indigo Consulting
Indigo Consulting is a full-service interactive marketing & technology agency based in Mumbai. Our skills in Interactive Design, Application Development, and Business Understanding have helped address the online communication needs of an impressive list of clients that includes the HSBC Group (India, Asia Pacific and Middle East), Johnson & Johnson, HDFC Bank, Taj Hotels, BPL Mobile, Prudential ICICI, and others.
Media Contact
VikasTandon
(Director, Indigo Consulting)
Email : vikas@indigo.co.in
Cell : 98202 94640 |
