Can a 1500-page website be redesigned ground-up, migrated to Interwoven's TeamSite content management system, and taken live in 30 days?
Yes it can!
 HDFC Bank, India's leading private bank, threw us a challenge that many among the cognoscenti (and that includes us) would have laughed at. We too had our doubts at first, at the feasibility of this target. However, armed with our experience and our confidence, and the faith of the client, we embarked on mission impossible!
Thirty days later, on 26th October 2005, a spanking new hdfcbank.com was launched. Featuring a brand new information architecture, an easy-to-use design, and most importantly, our Lead-Capture-Friendly approach, the new www.hdfcbank.com is arguably among the most mature banking websites in India. Some of key enhancements include:
- Use of Interwoven's Teamsite content management system for more efficient management and deployment of the website
- User-centric Presentation of Content, geared towards Lead Generation, that aims to Attract, Engage & Activate
- Segmentation & Personalisation of content for Retail, NRI and Wholesale banking customers
- Further Region-Based Segmentation and Personalisation for NRI Customers, allowing for increased relevance
- Superior information architecture allowing for Two-Click Navigation
- Effective Cross-Selling of Products basis content relevance
- Better design based on Usability best practices and geared towards supporting tactical & strategic marketing initiatives.
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