Asian Paints, leaders in paints and decorative coatings, have launched ColourNext2009, a forecast that identifies emerging directions in colours and shades for home décor
www.asianpaints.com/colournext/index.aspx

ColourNext2009 is born out of both, unbounded imagination, as well as hard-nosed research. It's the outcome of a comprehensive trend mapping exercise conducted by Asian Paints across India, taking into account a variety of factors like international trends, consumer insights and expert opinions. Information from all these sources are then analysed to forecast design themes & colour palettes for the year ahead.

This year's edition of ColourNext ups the digital quotient by a more intensive and interactive use of the Internet. The ColourNext microsite conceptualized, designed and developed by Indigo Consulting, is based on 5 themes – Metropolis, Indigene, Earth Song, Multiplicity and Homepage. Each of these themes has its own flavor which reflects the personalities of their respective forecasted colour palettes.

In a bid to present colour in the larger lifestyle context, the site uses 'music' to communicate the essence of ColourNext2009. This is a unique fusion of colour and music to be experienced online. The 'Sound of Music' is an interactive application with a palette of carefully composed music tracks highlighting the flavor of their respective themes.

The user can drag and drop any instrument on the track timeline and compose music according to his/her taste and then share it via email thus creating a viral effect.

Users can thus envision how the colors will look in real life and identify the colours best suited for them.

Dean Gonsalves, Group Head Creative at Indigo Consulting adds, "Creating ColourNext was an extremely refreshing experience where colour, art and music (music and art being my all time passions) blended perfectly together. This platform now provides a distinctive edge to the brand in the online interactive space"

Go ahead, make some music and colour your life a little more.