Customer Equity Solutions, the new venture launched by Ajay Kelkar (former marketing head, HDFC Bank) and S. Swaminathan (former head of iContract), has selected Indigo Consulting to build and manage their website and partner with the company for its online marketing initiatives.

Cequity, as the company is known, is an IT-driven customer analytics company, and will help companies in customer relationship management. It will look to offer integrated solutions, combining data analyt-ics with complete campaign management solutions with measureable metrics.

Cequity's new website at www.cequitysolutions.com provides more information on the company's value proposition and offerings.