Press Release

Indigo Consulting, one of India's leading digital marketing agencies, announced the launch of Cashcow.in, a blog that tracks developments in the financial services industry in India. The blog seeks to address anyone interested in following trends and developments in marketing in the banking, insurance, investments and retail finance sectors.

Explaining the rationale behind Cashcow.in, Vikas Tandon, Managing Director, Indigo Consulting says, "With the increased information overload, we felt there was a distinct need for sifting out trends relevant to a particular sector. Having worked with the financial services sector so closely, we feel we understand the kind of information that would interest the BFSI marketer."

Not only is there a lot to keep track of, media is getting increasingly fragmented, making it difficult to keep track of a lot of below-the-line (specially online) initiatives being undertaken. Hence the choice of a Blog format rather than a newsletter.

"Cashcow.in is NOT a newsletter that reports every piece of news that you could easily get from any financial newspaper. Its more a platform to share observations and experiences that hopefully give the marketer a good sense of what's going on in the industry, and add value to our many customers and partners, among others." says Vikas.

Besides the Indian market, the blog also carries examples of online developments in the international financial services market. The site is free to use and does not carry or solicit any advertising.

About Indigo Consulting:

Indigo Consulting is a full-service interactive marketing and technology agency based in Mumbai, India. They are focused on providing measurable, result-oriented website design, website development and online marketing solutions. Their skills in business understanding, usable design, and software development have helped address the online communication needs of an impressive list of clients that includes HSBC, Taj Hotels, Asian Paints, HDFC Bank, BPL Mobile, Kotak Group, and Bharti AXA Life Insurance.