Blue Star Ltd, India's largest central air conditioning and commercial refrigeration company, has launched their new website www.bluestarindia.com. The Blue Star website is an important channel for connecting with its customers and prospects, and for aiding and influencing buying decisions. The new website will give the user a better navigation experience, exposing the breadth and width of Blue Star's products and project execution capabilities

The new website has been developed by Indigo Consulting (www.indigo.co.in), one of India's leading interactive marketing and technology agency

Says Mr.Girish Hingorani, Sr Manager, Corporate Communications and Marketing, Blue Star, "When we embarked on our redesign exercise, we were seeking a partner that not only brought good creative skills, but was strong on strategy, and could understand our business and customers. Indigo Consulting demonstrated their ability and portfolio in combining strategy, creative and technology to deliver business results".

According to Mr Vikas Tandon, Director, Indigo Consulting, "We value the trust that Blue Star has reposed in our abilities and we look forward to using our experience in the intensely competitive online industry to manage the site that benchmarks favorably with a large number of corporate and commercial customers".

Indigo Consulting's role includes creating a complete system for online sale, including user-interface design, comprehensive product and service contents, downloadable brochures and contact forms and a knowledge center that covers various commonly asked questions about air-conditioning. Customers can even buy select products online. An interactive Customer Service section allows customers to login and track service requests.

About Bluestar:

Blue Star is India's largest central air-conditioning and commercial refrigeration company with an annual turnover of Rs 1178 crores, a network of 23 offices, four modern manufacturing facilities and around 2000 employees. Blue Star has business alliances with world renowned technology leaders such as Rheem Mfg Co, USA; Hitachi, Japan; Eaton - Williams, UK; Thales e-Security Ltd., UK; Jeol, Japan and many others. With six decades of experience in providing solutions, Blue Star has been associated with the most prestigious corporate and commercial installations in the country. The business philosophy behind Blue Star is to fulfill air-conditioning needs of a large number of corporate and commercial customers. Blue Star has always invested in Brand Building and has run many award-winning campaigns.

About Indigo Consulting:

Indigo Consulting is a full-service interactive marketing and technology agency based in Mumbai, India. They are focused on providing measurable, result-oriented website design, website development and online marketing solutions. Their skills in business understanding, usable design, and software development have helped address the online communication needs of an impressive list of clients that includes HSBC, Taj Hotels, HDFC Bank, BPL Mobile, Kotak Group and Bharti AXA Life insurance.