Indigo Consulting has bagged the highly prestigious account of Bharti AXA Insurance. The Bharti AXA Life Insurance (Bharti AXA) a new Life Insurance company in India, is an amalgamation of Bharti Enterprises, one of India's leading telecom companies, and Global AXA Group, one of the largest financial services groups in the world meeting the superannuation, investment and insurance needs of 50 million customers worldwide.
Indigo Consulting bagged the account by creating a unique proposal that would reflect Bharti AXA Life Insurance's brand story and proposition. The idea is to design, develop and deploy Bharti AXA's website in a highly professional manner. One that delivers a very positive experience about life insurance to the user.
The website will also be designed to provide a channel to communicate with potential customers, employees and agents. The key objectives identified for the website are:
To create awareness about the company, its products and services. To aid prospective policy holders to better understand / analyse their insurance and investment needs. To enable agents / prospective employees to apply for jobs in the organization. To generate Sales via new leads and cross-sell.
The website, its look and feel and development will be done by Indigo Consulting. Generation of leads will be done by ensuring high visibility on search engines through Search Engine Optimisation and the website will also be instrumental in attracting the best talent available in India to the new JV.
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