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Banks are increasingly focused on creating interactive websites that improve customer interface and help with lead generation. Indigo Consulting, a full service interactive marketing and technology agency has created award-winning websites. Recently two websites in the banking sector designed by Indigo Consulting ranked amongst the country's top websites - HSBC and HDFC Bank.
A recent 'usability study' of 121 most popular websites in the country, conducted by online research consultancy firm JuxtConsult, recognizes HSBC Bank website with a above 95 percentile score for Best Practice Website, the only banking website featured in the top 12 websites.
The HDFC website has been credited with a 95th - 85th percentile in the User-Friendly Websites category.
Says Vikas Tandon, Director, Indigo Consulting, "Ease of use and speed of access have always been among the most important success factors for websites, particularly in sectors like banking, telecom and e-commerce, where users come to fulfill functional needs. We are glad that our efforts in setting the benchmark in efficient web design have been validated."
The evaluation and classification of the top 121 highly popular websites in India in terms of their customer responsiveness and download times was done by JuxtConsult as part of its study to measure and calculate 'User Friendliness Index' (UFI) of these websites. All the 121 sites were measured on the 32 individual usability criteria to arrive at the comprehensive usability index, or 'User-Friendliness Index' (UFI) of each website. Only 26 of the 121 most popular websites in India were able to qualify to be tagged "User Friendly".
About Indigo Consulting
Indigo Consulting is a full-service interactive marketing and technology agency based in Mumbai, India. They are focused on providing measurable, result-oriented website design, website development and online marketing solutions. Their skills in business understanding, usable design, and software development have helped address the online communication needs of an impressive list of clients that includes HSBC, Taj Hotels, HDFC Bank, BPL Mobile, Kotak Group, and Bharti AXA Life insurance.
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