Asian Paints Ltd, one of the top 10 decorative coatings companies in the world, has appointed Indigo Consulting as the digital agency for a complete makeover of their website at www.asianpaints.com. The appointment followed a pitch involving 2 other agencies for the prestigious account.

Commenting on the appointment, Vikas Tandon, Managing Director, Indigo Consulting, says, "We are delighted at being selected by one of India's leading consumer brands to partner them on their digital strategy. The decorative coatings category is quickly evolving into a far more high-involvement category - from simply choosing the colour, consumers are now increasingly aware of, and particular about, textures, finishes and quality. Digital media can play a huge role to encourage and deepen this involvement, and make the once onerous task far easier and more fun."

Asian Paints has been known to be at the forefront of using technology effectively and the Internet presents new opportunities everyday.

Besides the Asian Paints website, the makeover will also cover Asian Paints diversified business units like Industrial Coatings, Automotive Paints. The mandate also includes their worldwide geographies and group brands like Berger International and Apco.

About Asian Paints

Asian Paints is India's largest paint company and the third largest paint company in Asia today, with a turnover of Rs 36.7 billion (around USD 851 million). The company has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 21 countries and has 29 paint manufacturing facilities in the world servicing consumers in over 65 countries.

About Indigo Consulting

Indigo Consulting is a full-service interactive marketing and technology agency based in Mumbai, India. They are focused on providing measurable, result-oriented website design, website development and online marketing solutions. Their skills in business understanding, usable design, and software development have helped address the online communication needs of an impressive list of clients that includes HSBC, Taj Hotels, HDFC Bank, BPL Mobile, Rentfusion, and Bharti AXA Life insurance.