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Mumbai, 24th November 2011 |
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South Australian Tourism Commission has launched its new ‘Score-a-Ton’ campaign across an array of digital platforms that offers two all expense paid trips to watch the 2012 cricket series between India and Australia. It also strives to educate the Indian traveler on destinations and attractions that South Australia has to offer. The ‘Score-a-Ton’ campaign has been conceptualized and managed by Indigo Consulting. |
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The new ‘Score-a-ton’ campaign will be run entirely on Facebook. Using ‘cricket’ which is widely regarded as a common passion shared between India and Australia, the campaign comprises of a quiz and has an ambassadorial touch to it as well. Users will be awarded with points on answering questions correctly along with interacting with the brand on Facebook. The users with the maximum scores win a shot at an all expense paid trip to watch a match between India and Australia at the Adelaide Oval. The campaign devised by Indigo Consulting, is driven across various digital platforms and will include a website, mobile site, Facebook page, Youtube channel, brand page on Foursquare, PPC campaigns and email marketing to drive its message to the target audience. |
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Speaking of the elaborate digital campaign, Vinod Advani, South Australian Tourism Ambassador in India, says "We are delighted to be working with Indigo Consulting, who did a great job with our previous campaign and are positive that the ‘Score-a-Ton’ campaign along with the cricket buzz will attract even more visitors to the destination."
India and South Australia have a lot more in common than one can imagine, the most common being their passion and love for cricket. The famous Adelaide Oval in South Australia will play host to multiple matches including a test and a few one dayers.
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