Indigo Consulting’s work for HDFC Bank won the Best Email Marketing Campaign Award at the recently concluded IAMAI 2nd India Digital Awards.

The award winning campaign features Indigo Consulting’s work on HDFC Bank’s HNW E- Newsletters (Classic Speak, Preferred Speak, and Imperia). These newsletters cater to the HNW (High Net Worth) segment and serves as HDFC Bank’s one-stop communication with their premium customers, while offering a bouquet of banking and financial services.  Apart from that, customers are given access to a plethora of offers including travel, shopping, dining etc. With movies, cars and tarot also forming a part, these newsletters make for a perfect source of information to HDFC Bank’s customers.

Commenting on this recognition, Navin Balakrishnan, Creative Director, Indigo Consulting, says “We value this win immensely not just because it’s for one of our oldest clients - HDFC bank, but also because it highlights our continued efforts to excel in all aspects of digital communication including e-mailers.”

In its second year, the India Digital Awards received a record 1,072 nominations for 33 awards for the internet and mobile value added services industry. The categories were Digital Advertising Awards, Digital Payment Awards, Website Awards, Digital Social and Economic Empowerment Awards, Mobile VAS Awards, Best Digital Startup, and Best Mobile or Internet Person of the Year.

The Internet and Mobile Association of India (IAMAI) represents the entire gamut of digital businesses in India and was established in 2004 by leading online publishers. In the last seven years, it has come to effectively address the challenges faced by the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others.