Indigo Consulting has won an ‘Official Honoree’ distinction at the prestigious international 16th Annual Webby Awards.

The UTI Mutual Funds website (www.utimf.com) has been selected as an Official Honoree of the 16th Annual Webby Awards in the Financial Services category. With nearly 10,000 entries received from over 60 countries, including agencies such as Razorfish, Blast Radius, Tribal DDB and Organic, the Official Honoree distinction is awarded to the top 10% of all work entered that exhibits remarkable achievement.

This honour comes hot on the heels of Indigo Consulting’s recent win at Goafest 2012, where they won a Silver Abby under the Best Corporate Site category for Kerala Holiday Mart.

Commenting on this win, Navin Balakrishnan, Creative Director, Indigo Consulting, says, “Winning an Official Honoree at the Webby is by itself a fantastic achievement. This definitely puts the UTI MF website in a different league. Right from the start, our intention was to re-position this brand as fresh, contemporary and extremely engaging. A distinct shade apart from other financial websites in this space. The use of colours, intuitive icons, graphics and extremely well planned navigation are all aimed at an enhanced user experience. We are happy that all the hard work behind this project has finally paid off.”

The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, which includes an Executive 750-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.