Business Requirement:
Canadian Direct Insurance (CDI) is a leading Insurance Underwriter selling Home, Auto &: Travel insurance, primarily in the Alberta and British Columbia regions. The company had identified the need to evolve its website from a lead generation to a sales engine. Indigo Consulting was appointed to design and build an online Insurance Quotation & Sales engine for Auto Insurance.
Solution:
Auto Insurance is a complex product and calculation of insurance rates requires gathering lots of information from the user and running complex algorithms. At the same time, it was important to keep the interface simple and easy-to-use to avoid user fatigue.
The team at Indigo Consulting spent time to understand the underwriting & quotation process for Auto Insurance. A comprehensive screenflow was then designed to simulate the user experience online.
The software engineering team then took over to understand the rating tables and algorithms and develop a scaleable and maintainble solution using ASP and SQL Server.
The quote engine allows the user to get a quick quote in 4 small screens of information. The user can then choose to go ahead and buy online, or save the quotation for future reference.
The Quote Engine can even be white-labelled for use by CDI's broker network on their own sites.
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