Company Profile: Franklin Templeton India is a part of the Franklin Templeton Group, a global investment management organization primarily into Mutual Funds. Franklin Templeton's association with India dates back to 1996, when their first office was set up as Templeton Asset Management India Pvt. Limited. It flagged off the mutual fund business with the launch of Templeton India Growth Fund in September 1996, and since then the business has grown at a steady pace.
The Requirements: With the advent and popularity of online transactions Franklin Templeton India wanted online popularity and web traffic to their already developed website so that they could reach out and promote their products and services.
The Solution: - Indigo Consulting was given the responsibility for Search Engine Optimization on June 2007 of Franklin Templeton India website. After a thorough analysis of website and it’s competitors, We started off with 30 keywords on major search engines with one being Mutual Funds , a phrase that has the maximum amount of search volumes in the internet, so the best way to get traffic to their website was by promoting it through the means of Search Engine Marketing. To get the traffic we ensured that the website did feature in the rankings when a search relating to their services were made in the Search Engines. Accordingly keyword research was done and the website optimization processes like Meta tagging, content edit, link popularity, articles creation & submissions, etc was implemented.
As of today (Jan 2009) whenever any Mutual Fund related term (e.g. Growth mutual fund, mutual fund investments and top mutual funds in India) is typed in Google India; rarely will you find the Franklin Templeton website missing from the top 5 position. We were successfully able to achieve 80% of keywords in top 10 positions in major search engines.