10 Mar 2007
It was team spirit at its peak at Indigo Consulting as we all participated in the Corporate Olympics (http://www.corporate-olympics.com/) – an event sponsored by TOI and Aditya Birla Group. The event spanned a host of sporting encounters from bowling, cricket and hockey to track and field events.
Some pictures from the event are displayed [...]

You are known by the company you keep, there is no uninteresting stuff here at Indigo. What you will find here is fun loving, sociable colleagues, an amazingly supportive atmosphere that values life as it does work, and the chance to test the limits of your cerebral abilities.
Check some of our snapshots at work, having [...]

Started writing, that is. Been wanting to do this for years, but it took good old commercial pressures to get the butt moving. But am glad I did.
Two of my articles have actually been published too .
Read about Paid Search Marketing in the Impact issue of Dec25-31, 06. Or click here.
Read about trends in [...]

One company based in Delhi copied our website design template, and we had never known, but Google Analytics helped us discover it.
During our normal routine of web analytics tracking, we came across few unusual keywords driving us traffic. The keywords were not at all related to our business.
This led us to think & research the [...]

Ever looked at rope skipping as a championship sport?? Well, you’ll be surprised to know that there is a professional organization for Rope Skipping Enthusiasts in India under the aegis of Rope Skipping Federation of India(RSFI). Indigo’s very own creative mastermind – Jeemutbahan Roy a.k.a Jim happens to be the vice-president and technical head of [...]

A couple of weekends back, a few of us from Indigo Consulting went on a cycling+camping trip near Karjat (approx 70-80 kms from Mumbai). The idea was to drive down to a suitable location (read village), unload the bikes, and let the road lead the way. It was great fun (and a lot of work). [...]