Can They Survive The…..Billboard?

Mood Indigo   October 24, 2016   No Comments

To celebrate the launch of Rise of the Tomb Raider in the UK, Xbox launched an insane campaign called The Survival Billboard.

It challenged eight Lara Croft fans to stand on a billboard and get pummeled with harsh weather, as voted for by the public watching online. Last person standing would be the winner.

The campaign went on to win 17 Lions at this year’s Cannes.

Here’s the campaign video:

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