Mahindra & Mahindra has created a new smartphone app called Trringo to try and make the lives of Indian farmers a little easier.
The rental services app offers a range of farming equipment at affordable prices, including the all-important tractor. Once the farmer selects what he needs, the kit is sent from one of 20 hubs across the southwestern state of Karnataka, where the service has just launched.
India has more than 135 million farmers working with relatively small plots of land, so the tractor-hailing business could turn into something big if it expands across the nation.
Here’s a video explaining what the app is all about: