#TheDailyByte: How to close the loop? Measuring offline sales with YouTube.

Mood Indigo   May 16, 2016   No Comments

This matters a great deal for FMCG brands – where the majority of sales still happen in an offline environment. Infact, this holds true for insurance as well (ROPO – Research online, purchase offline).

Google (with Oracle) is piloting how to measure the direct sales impact of YouTube ads on offline retail through a recent bunch of tests. Read more here: Measuring offline sales as a result of YT’s TrueView ads

Excited to see how we can use this in the very near future!



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